We bring global experience in marketing and brand strategy.

My name is Alejandro Miramontes and I am the CEO and founder of Unbiased Marketing Agency. I have spent my entire professional career executing marketing strategies for multinational corporations in Canada, the US and Mexico in the Fashion, Home Furnishing and Tech industries. I have experience leading high-performance teams in the expansion of major brands like Zara, Mago and Hootsuite into new markets and multi-cultural segments. My team and I look forward to developing a friendship and bringing your products to market.

H&M

I oversaw the launch of H&M Mexico as the first head of marketing in Latin America, creating efficient country-level marketing initiatives that exceeded global benchmarks. My responsibilities included various forms of media buying such as OOH, print, TV, radio and digital. From these initiatives, I was able to earn 20% of the country's fast fashion market share in under 5 years. I also grew H&Ms brand awareness by garnering 1 million followers on Twitter, placing Mexico above all other regions in the H&M market.

H&M
3000
people lined up for the first store opening in Mexico City
20%
of market share in less than 3 years
1M
followers in Twitter in less than a year

Hootsuite

Through event activation and driving pipeline expansion for both enterprise and self-service customers I successfully opened the first regional Latin American office in Mexico. This involved setting up the marketing strategy and initiation of multi-channel tactics (both in-person and digital) to increase Hootsuite’s brand awareness in Mexico. In working closely with the sales team I was able to drive $12M USD into the Latin American pipeline by the end of 2018.

Hootsuite
20%
increase in sales YoY
25%
increase in website traffic in YoY
14
localized webinars launched in one year

Moe’s Home Collection

While working cross-functionally with wholesale, retail departments, product development teams and various other company stakeholders, I executed many tasks that grew the company during the onset of the pandemic. Through digital marketing projects, such as developing Moe’s first digital marketplace and overseeing multiple omnichannel campaigns, I was able to increase sales revenue by 30% in 2020.

Moe’s Home Collection
30%
increase in Brand Awareness
100%
website traffic increase YoY wholesale and e-commerce channels
500+
photo and video assets created in 2020

Services

Fractional Marketing Director
  • We lead marketing teams in the absence of a Head of Marketing
  • We provide guidance and expertise to your marketing initiatives
  • We add value to your internal team by solving marketing problems
Brand Awareness Opportunities
  • We analyze your brand and identify brand opportunities
  • We build a brand or marketing plan to help you increase brand awareness
  • We create marketing calendars for your brand. We design omni-channel campaigns
Media Buying
  • We negotiate contracts for you to get you the best rate possible
  • We build partnerships with media vendors with proven ROI
  • We hear pitches from media vendors and recommend the best media plan for you, without hidden fees
Training and Recruiting
  • We train your internal team on marketing strategy and campaign execution
  • We help you to recruit your marketing team or your next Marketing Manager/Director
  • No recruitment fees, you only pay for what you need


Ready to start your journey?

This feels like the start of a beautiful friendship.
Reach out and let’s get started.